The Right Brain Initiative

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Small events, big impact

August 26th, 2013 by Becky Thomas

Community is at the center of The Right Brain Initiative’s mission. The goal is to get everyone engaged in the ways we educate our children, from government to business to individuals in every neighborhood. We want the community to be involved in Right Brain’s work, to integrate the arts into standard curriculum and better prepare our children for bright futures.

With that goal in mind, last year we launched The Imagination Fund, a three-year challenge grant aimed to raise money, awareness and a base of individual donors to expand the Right Brain community. The Imagination Fund is a great opportunity for us to grow Right Brain, especially since the Maybelle Clark Macdonald Fund matches all donations dollar for dollar. This past year, Right Brain focused on grassroots fundraising to fuel the Imagination Fund, spurring an outpouring of creative fundraising approaches like the Dine In for Right Brain event series. This month, a group of awesome students at Portland State University helped kick off the second year of our campaign, demonstrating once again how small events can make a big impact.

Rocking for Right Brain.

Rocking for Right Brain. Photo by Colin Straub.

Groups of students from PSU’s Arts Advocacy class planned, coordinated and partnered with us to host three fundraising events: a rock show, an improv comedy night and a silent auction. At each event, friends, peers and parents came out to show their support and learn about Right Brain’s work. Everyone had a great time and the students came away with nearly $800 in donations for our Imagination Fund. What a great way to start the campaign!

PSU students bring the fun to an improv comedy show to benefit Right Brain. Photo by Ricardo Vazquez.

We’re so impressed by the ingenuity of these young supporters. Follow their lead: host a picnic for Right Brain, a kickball game for Right Brain, a book club meeting for Right Brain. The possibilities are all but endless. We have roughly nine months to raise $25,000 for the Imagination Fund, and we’re relying on our community to help us get there. The goal is to raise at least $250 per event, which is the minimum individual donation amount to make the match.

Consider hosting an event this fall or winter! It can be as small or big as you want it to be, and our staff is ready to provide support. We have training, talking points and printed materials that will help you deliver the message of Right Brain to your community! To get started, contact Becky Miller via email at bmiller@racc.org.

   

Becky Thomas