The Right Brain Initiative

Close (Because all gray matter matters.)

November 10th, 2010 by Right Brain Team

Here at NORTH, we occasionally get a project that’s more labor of love, a project of passion, than a job. When RACC came to us for help branding an initiative to integrate the arts into Portland-area schools, how could we resist? After all, without creative brains, NORTH would be, well, south.  

The Right Brain Initiative was born two years ago and continues to grow in leaps and bounds, school to school, in person and online. Now NORTH and RACC are proud to announce the launch of The revitalized site is both an explosion of creativity and a hard-working information portal for teachers, artists and supporters. 

In fact, we designed the interface much like a brain – both sides supporting each other to ensure a whole success.  On the left side, we have the logical, linear navigation leading you through the site, step by step. On the right side, the navigation is intuitive and the experience is 360 degrees full-tilt imagination. Look for hidden messages, watch a film and check out the Brain Food section for integrated ideas.  

Please visit to learn how you can get involved. Because now is not the time to cut creative opportunities from our schools, leaving kids half-interested, half-motivated, half-prepared.  We think you’ll agree, no right brain should be left behind.   

Lori Jones is a Writer at NORTH.

EDITOR’S NOTE: In honor of the launch of this site, we’ve teamed up with some of our roster artists to provide arts-focused prizes hidden throughout our new digital pages. Look out for the ♣♣  to enter to win tickets and tours from Earth Arts NW, Oregon Ballet Theatre, Oregon Symphony, Portland Taiko and Wordstock. The third person to send an email response for each prize wins!


Right Brain Team